Have you ever listened to a graphic designer talk about graphic design? Or an architect talk about architecture? A typographer talk about fonts?

People with experience and expertise know what they’re talking about. It may look easy to layout a page, draw a facade or use a font because you think it looks cute but what would an expert do? Have you asked one?

One of the frustrations of being a writer is that everyone can write, so why do you need a writer? Have you wondered why people employ writers? What about why people employ builders? Sure, you know how a house is put together… floor, walls, roof… simple! But you probably know you need certain tools and a lot of knowledge about whether to use a nail, a screw or a bolt to hold two particular bits of wood together.

Hmm… maybe there’s more than meets the eye to what a writer does.